WhatsApp In App

CLIENT | WhatsApp

PRODUCED AT | Brand New School
MY ROLE | Art Director, Lead Designer
CAPABILITY | Art Direction, Creative Direction, Concept Development, Design & Motion Oversight, Visual Storytelling, Problem Solving, Team Leadership

A series of celebratory and feature-driven animations created for WhatsApp, spanning Channels, Status, and Chats. From cultural moments like Ramadan, New Year, and the Olympics to feature highlights such as custom chat lists and pinned messages, the content translates product functionality into relatable, everyday stories—designed to feel intuitive, human, and engaging.

Think of organizing your chats into custom lists—like being in a crowded elevator with coworkers, family, and random neighbors. Once you sort them out, everything just feels easier to manage, bringing a bit of order back into the chaos of everyday life.

Or imagine bubbles that quickly disappear, just like disappearing messages—here for a moment, then gone.

By using simple, everyday situations, the work brings out WhatsApp’s features in a way that feels relatable, easy to understand, and a little more fun.

Channels

Seasonal &
Celebratory Content

As the year unfolds, we created a series of animations inspired by seasonal moments, cultural celebrations, and global events.

From holidays to major sports occasions, these pieces bring a sense of joy and relevance into the WhatsApp experience.

By tapping into familiar moments, the content helps users feel more connected, while keeping WhatsApp present as part of their everyday life.

Fast, ephemeral content designed for quick viewing—disappearing after 24 hours. By combining UI elements with copy-led graphics, it delivers clear, easy-to-digest information while sharing simple how-tos and handy tips to help users get the most out of WhatsApp.