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WT_LogoStings_v04_LS-05.png

WebToon

CLIENT |  WebToon

PRODUCED AT |  Brand New School
CREATIVE DIRECTOR |
  Jeff Welk

MY ROLE |  Design
CAPABILITY |  Graphic Design, Branding Design Systems

WebToon came to BNS to create a design system for their brand. The objective is to explore an illustration language that remixes IP content with Webtoon color work and illustrative flourishes.
 

I was blessed to have been brought on as a designer for this fun-filled mixed texture spot. For example, I had the opportunity to try out different brush techniques, layouts and combinations. What makes this project unique is that with these explorations, it is no longer just 2D images, it showcases the brand with a touch of humanity and the richness of WebToon’s contents.

Logo Stings

WT_LogoStings_v04_LS-01.png
WT_LogoStings_v04_LS-02.png
WT_LogoStings_v04_LS-05.png
WT_LogoStings_v04_LS-04.png
WT_LogoStings_v04_LS-03.png

Pitch frames

WT_withType_v01_07.png
WT_withType_v01_05.png
WT_withType_v02_01.png
Artboard 9.png
Artboard 10.png
Artboard 11.png
Artboard 1.png
Artboard 7.png
Artboard 3.png
Artboard 4.png

Content Tease

WT_ContentTease_v04_CT-04-A.png
WT_ContentTease_v04_CT-04-B.png
WT_ContentTease_v04_CT-04-D.png
anim_content_tease_a_v029.gif

Content Tease Loop

WT_CT_loop_01_01.png
WT_CT_loop_01_02.png
WT_CT_loop_01_03.png
WT_CT_loop_01_04.png
anim_content_tease_c_004.gif

Content + Devices

styleframe_divice_01_v4_01.png
WT_ContentTease_PhaseB_Male_1x1_v02_06.png
9x16_layout_explore_v01_07-E.png
webtoon_contentDevices_add_v3Sweet-Home.png
WT_DeviceContent_A_Adaptations02_v02_06.png

Credits/

Creative Director: Jeff Welk
Designers: Jelly Wei, Abigail Goh, Claire Kho, Lia Kim, Jun Yang
Animation Director: Gerald Mark Soto
Animators: Mike Costabile, Liz Lukens, JaeWoo Park
Editor: Tyler Byrnes
Executive Producer: Johnna MacArthur
Producer: Joshua Syx

Produced by Brand New School

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