
WebToon
CLIENT | WebToon
PRODUCED AT | Brand New School
CREATIVE DIRECTOR | Jeff Welk
MY ROLE | Design
CAPABILITY | Graphic Design, Branding Design Systems
WebToon came to BNS to create a design system for their brand. The objective is to explore an illustration language that remixes IP content with Webtoon color work and illustrative flourishes.
I was blessed to have been brought on as a designer for this fun-filled mixed texture spot. For example, I had the opportunity to try out different brush techniques, layouts and combinations. What makes this project unique is that with these explorations, it is no longer just 2D images, it showcases the brand with a touch of humanity and the richness of WebToon’s contents.
Logo Stings





Pitch frames










Content Tease




Content Tease Loop





Content + Devices





Credits/
Creative Director: Jeff Welk
Designers: Jelly Wei, Abigail Goh, Claire Kho, Lia Kim, Jun Yang
Animation Director: Gerald Mark Soto
Animators: Mike Costabile, Liz Lukens, JaeWoo Park
Editor: Tyler Byrnes
Executive Producer: Johnna MacArthur
Producer: Joshua Syx
Produced by Brand New School