Lysol - Keep It Simple
CLIENT | LYSOL
PRODUCED AT | BRAND NEW SCHOOL
MY ROLE | DESIGN
Here are the styleframe explorations I designed for Lysol at Brand New School. Lysol is a brand of cleaning and disinfecting products. The task was to create a modern and engaging fast-paced Kinetic typography animation to showcase its features.
To bring the disinfecting spray "DNA" into the design, I used the dusty texture on top of the texts and illustrations.
Adding illustrative elements to the scene of viruses creates the vibe of seeing the world through the microscope. To show a strong contrast, I utilized red for the type. In addition, red demonstrated a sense of urgency and alertness.
"Kills Germs Faster" shooting out from the spray nozzle. By combing the type with the action of spraying, this frame shows the effectiveness of the product.