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Lysol - Keep It Simple

CLIENT |  LYSOL

PRODUCED AT |  BRAND NEW SCHOOL

MY ROLE |  DESIGN
 


Here are the styleframe explorations I designed for Lysol at Brand New School. Lysol is a brand of cleaning and disinfecting products. The task was to create a modern and engaging fast-paced Kinetic typography animation to showcase its features. 

To bring the disinfecting spray "DNA" into the design, I used the dusty texture on top of the texts and illustrations.  

Lysol_02_kills.png
Lysol_03_VIRUSES.png

Adding illustrative elements to the scene of viruses creates the vibe of seeing the world through the microscope. To show a strong contrast, I utilized red for the type. In addition, red demonstrated a sense of urgency and alertness.

Lysol_04_KillsGerms.png

"Kills Germs Faster" shooting out from the spray nozzle. By combing the type with the action of spraying, this frame shows the effectiveness of the product.  

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