Lysol - Keep It Simple

CLIENT |  LYSOL

PRODUCED AT |  BRAND NEW SCHOOL

MY ROLE |  DESIGN


Here are the styleframe explorations I designed for Lysol at Brand New School. Lysol is a brand of cleaning and disinfecting products. The task was to create a modern and engaging fast-paced Kinetic typography animation to showcase its features. 

To bring the disinfecting spray "DNA" into the design, I used the dusty texture on top of the texts and illustrations.
 

Lysol_02_kills.png
Lysol_03_VIRUSES.png

Adding illustrative elements to the scene of viruses creates the vibe of seeing the world through the microscope. To show a strong contrast, I utilized red for the type. In addition, red demonstrated a sense of urgency and alertness.

Lysol_04_KillsGerms.png

"Kills Germs Faster" shooting out from the spray nozzle. By combing the type with the action of spraying, this frame shows the effectiveness of the product.  

Lysol_05_COLD.png
Lysol_06_30secs.png
Lysol_07_OthersDont.png
Lysol_08_Science.png
Lysol_09_SimpleFacts.png